Max & Crust
A piece of home, baked into every pie.
Founded in Miami by Máximo “Max” Mendoza Rivas and his family, Max & Crust turns Venezuelan family recipes into handcrafted chocolate and guava pies—a resilient brand created to offer customers a familiar piece of home.
Therapies applied
- Brand strategy and market positioning
- Visual identity and packaging direction
- Founder story and brand voice
- Social content and ordering journey
